Photo by Mike Von
There’s a lot of trash content on Instagram. Luckily these influencers are just the opposite!
What is an Instagram Influencer?
Technically, everyone who interacts with other people is an influencer in that their actions, words, and style have an impact—whether big or small— on others. I consider an Instagram influencer as someone who is paid to, or uses, products to share with others. They promote cities and places they’ve visited, have a product to sell, or a lifestyle they want to promote. They need to be seen, and interact with others to support their business.
I love the influencers below because their message is aligned with positivity, growth, fun, and they come across as very genuine.
So, what’s a micro-influencer?
These are accounts which have less than 10k followers. Why is it important to follow and support them? Because the algorithm is trash, and everyone knows it. Having a lot of followers doesn’t mean that your content is good. It could just as easily mean that you have more time to post, or that you have a team working for you, or that you invest money in ads.
Remember: More doesn’t automatically mean better.
“Just because you have a ton of followers, doesn’t mean your content is good... it just means you have a ton of followers.”
Health + Wellness: Sarah Somian of @deliciouslyvibrant
@deliciouslyvibrant
Sarah shares tasty, healthy and gorgeous recipes as well as tips on mindfulness, working out and nutrition as a whole. She’s a licensed, certified nutritionist, so her posts are not only engaging, but well-informed and well-researched!
She takes on clients in Madrid, and beyond, and you can reach out to her directly to work with her!
Travel + ESL Teaching: Jess of @froonthego
@froonthego
Jess’ candor and wit are the most attractive things about her page— besides of course, her gorgeous skin, hair, style and photos. She’s a serial expat and traveler and has lived in Korea, Spain and Costa Rica. She’s currently based in China, and share’s insightful observations about living in China in a pandemic as a teacher. Check her out!
Travel + Spoken Word: Herisa of @herisathetraveler
@herisathetraveler
Herisa is a light. That’s it. That’s the message.
What can you expect from her content? The occasional dance moment, stunning travel photos, inspiring messages and her stories, well, she drops some hard truths on politics and current affairs. She’s also a health coach who helps you make sustainable changes, so if you find yourself feeling stuck at the moment, reach out to her!
Politics + Empowerment: Gabriela of @gabsaway
@gabsaway
Gabi is brilliant. She’s an activist. She’s a community organizer. She’s a conversation starter. Her organization, Gabs Away, hosts intimate dinners on a variety of topics from monogamy to responsible activism. You can count on Gabi to always, and forever, tell it like it is. What I respect most about her is that she’s always learning and evolving.
“Fake is fake is fake is fake, and fake can be spotted a mile away!”
Micro, Micro-Influencers: Carmen and Valentina of @carmen_and_valentina
@carmen_and_valentina
Can you even? Cause, I sure cannot with these two. They’re twins, but have the most adorably different and unique personalities. You can check out their (stunning, and better-than-yours) lives in Southern Spain and traveling the globe. Trust and believe you will not only get your dose of cute, but you will be served sass, #goals, and a purse to match!
