getting people to show up. and stick around.

from growing an email list from 2.5K to 180K subscribers to taking a LinkedIn audience from 3K to 12.3K, i’ve spent a good chunk of my career figuring out what makes people pay attention.

and, more importantly, what makes them come back. organic growth strategies, AI-powered editorial systems; i build the processes, programs, and content experiences that help brands grow.

some numbers, because results matter.

i’ve spent the last decade building audiences, launching content programs, and figuring out how to make good ideas work harder. here’s a little of what that’s looked like.

2.5K → 180K subscribers
grew an email audience over three years through content strategy, lifecycle marketing, and lead generation.

300K → 1M YouTube subscribers
helped grow a YouTube channel through content strategy, scripting, and creative direction.

100K+ views. 300 backlinks.
launched Surfer’s SEO Writing Masterclass, combining education, organic reach, and link acquisition.

10K+ organic leads
generated through Surfer’s Content Optimization Masterclass.

3K → 12.3K LinkedIn followers
grew Surfer’s audience by 310% in 18 months.

3 hours → 20 minutes
built AI-assisted editorial workflows that reduced content production time by approximately 90%.

2% → 9% community engagement
helped revive GrowthX’s community through new programming, engagement strategies, and a more intentional member experience.

100K+ monthly readers
grew Las Morenas de España’s content platform while managing a global team of 14 writers.